The decisions we make will have a direct effect and consequence on future results, team performance, customer satisfaction, etc. We face a world of countless decisions with, many times, infinite possibilities and innumerable consequences and that will also define our destiny. For this reason it is important to have the appropriate data and analytical capacity to make the best decisions based on the best information for it.
In this sense, data and algorithms (big data) have become a valuable tool for predicting behavior and making business decisions, especially given the pace and Whatsapp Mobile Number List speed required in a rapidly changing world. These systems are a very effective aid to business, but they also involve risks. In the Avengers movie, Tony Stark (Iron Man) designs an artificial intelligence defense system, Ultron, to defend Earth. But Ultron takes his mission too literally.
Concluding that the best way to protect Earth is to destroy all humans. For this reason, as Michael Luca, Jon Kleinberg and Sendhil Mullainathan say in a brilliant article, it is important to manage these algorithmic decision models with great care. Big data opens ways to radically grow in the knowledge of our businesses, however, analysis must always combine technique with our ability to think, reason, imagine and be creative.